Celebrating World Water Day.

The global World Water Day, celebrated annually on 22 March, raises awareness and inspires action to tackle the global water and sanitation crisis. It focuses attention on the vitality of freshwater and responsible and sustainable management of freshwater resources. The need is urgent, affecting billions of people worldwide, as their human rights to access clean water still have not been fulfilled. Access to clean water likely affects all major global issues, ranging from health to hunger, equality to education, and more.

We believe in harnessing the natural resources Iceland has to offer as much as we responsibly can, which is why we utilise pure Icelandic water in our production. Water is one of Iceland's purest and most abundant natural resources. Over time, Icelandic water is geologically filtered through layers of inert volcanic lava. This natural purification process delivers clean water; unpolluted, unspoiled, and in no need for any chemical purification. Icelandic water is soft, meaning it has a low concentration of hard minerals such as calcium and magnesium – making it less likely to dry or irritate skin. This is the water we use to water the barley plants at our hydroponic greenhouse, and as an ingredient in our products to ensure the purest formulation.

We want our products to be as pure as possible and suitable for all skin types – even very sensitive. This is why all our products are free from fragrance, paraben, phthalate, and petrolatum.