The Power of EGF, Now in a Cream.

EGF (Epidermal Growth Factor) is a protein that is naturally produced in our skin. From birth until adulthood, our bodies produce these skin-replenishing and signaling proteins called growth factors and they communicate with cells; sending messages to repair and rejuvenate. We like to think of them as musical conductors instructing all the different cells how and when to perform. EGF is one of the most important growth factors in our skin and plays a vital role in the production of collagen, elastin, and hyaluronic acid to maintain skin’s healthy, dense, and youthful appearance.

If we imagine a baby’s skin, it is so thick and plump, because it is full of EGF. Once we reach our twenties, the natural production of EGF decreases and dramatically declines in our forties. As a result, cell turnover and repair slow, eventually affecting our appearance – skin starts to sag, and fine lines and wrinkles appear.

At BIOEFFECT, we utilised revolutionary science to bioengineer a plant-based replica of human EGF in barley. Our Barley EGF was developed to combat the loss of the EGF found naturally in our skin as we age. Countless in-house scientific studies have shown the cosmetic benefits of Barley EGF to boost hydration, improve visible skin elasticity and reduce the appearance of wrinkles and fine lines. It has even been shown to help support skin’s natural collagen production to keep it looking smooth, healthy, and youthful. It is sustainably grown in barley plants making it safer, purer, and more stable – the perfect choice for clean, healthy skincare.

"The EGF Power Cream is definitely a new generation of anti-ageing face cream, combining nourishing features with very strong anti-ageing benefits. We have created a unique complex featuring our Barley EGF, our new Barley Beta Glucan, Niacinamide, and the multi-functional plant extract Oridonin, a hidden gem in the world of skincare. These amazing ingredients work in perfect synergy, affecting the complicated regenerative processes in our skin,“ says Dr Björn Örvar, co-founder and Chief Scientific Officer at BIOEFFECT.

Barley EGF (Epidermal Growth Factor) is a moisture-binding, skin-rejuvenating, and signaling protein that helps support the skin’s natural collagen production and is essential for anti-aging skin functions. Not only that, but it also combines well with sugar molecules like Hyaluronic Acid and Barley Beta Glucan, enhancing their performance.

Barley Beta Glucan is known for its effect on the skin barrier, ability to seal in moisture and hydrate, fight wrinkles and UV damage as well as provide skin-calming rejuvenation. In addition, clinical testing has shown Beta Glucan derived from Barley can provide as much as 3 times more potent antioxidant protection than Beta Glucan derived from Oats.

Oridonin is a new skincare ingredient derived from an herbal extract known for its medicinal properties and its ability to reduce oxidative stress – another potential factor contributing to the visible signs of aging. Oridonin also has the ability to communicate with the skin similar to Barley EGF, and together the two blur the appearance of lines, firm saggy skin and ensure a healthy-looking complexion.

Niacinamide is also known as Vitamin B3 and visibly improves skin’s texture, evens skin tone, and increases radiance while also minimising fine lines and wrinkles.

Hyaluronic Acid is known for its incredible capacity to attract and hold vast amounts of moisture. Here it is in a super low molecular weight (SLMW) form specifically developed for better penetration.

With such a potent blend of anti-ageing ingredients, this advanced anti-ageing moisturiser is built to help you win the battle against the multitude of factors that contribute to ageing skin, revealing a renewed, youthful-looking complexion with less noticeable wrinkles, pores, age spots and dark spots. Skin is protected, feels firmer and smoother while looking calmer, brighter, and more hydrated.

The new EGF Power Cream can be used on its own or with a BIOEFFECT serum for even better results. Simply apply to face, neck, and décolleté, both morning and night, and massage gently in smooth circular motions. Barley EGF is at its most effective in a moisture-rich environment, so hydrated skin supercharges the Barley EGF, encouraging better absorption and improving efficacy. This is why we recommend pairing your EGF Power Cream with a BIOEFFECT serum of choice or with the EGF Essence. All BIOEFFECT products are designed to work in harmony.