Why barley?
The main reason we have chosen barley to host our plant-based EGF are its stability, self-pollinating abilities, and the fact it has to be cultivated to grow. The barley plant is a closed biological and ecological system, ensuring we can create a non-contaminated EGF, making the barley plant a stable choice.
Grown in ecologically engineered greenhouse in Iceland.
Our signature barley plants, in which we bioengineer our growth factors, are grown in a high-tech, eco-friendly greenhouse in Iceland. The ecologically engineered greenhouse is located in a black lava field in the Reykjanes UNESCO Global Geopark. It features a hydroponic system with no soil. There, the barley plants are grown in inert volcanic pumice, minimising the risk of possible contamination, and watered with pure Icelandic water enriched with nutrients.
In Iceland, most of the electricity is provided by local, renewable energy sources, primarily hydropower and geothermal power. This allows us to use sustainable and so-called green electricity throughout our production. Our very own greenhouse in Iceland is, of course, powered by Iceland’s geothermal and renewable energy.
A rich source of proteins, vitamins, and actives.
We strive for optimisation and sustainability. This is why we have set out to fully utilise our barley plants; optimising our protein purification to harvest as must protein as possible as well as extracting unique proteins, vitamins, and other actives from the barley plant itself.
Watered with pure, Icelandic water.
BIOEFFECT is an Icelandic brand. We believe in harnessing the natural resources Iceland has to offer as much as we responsibly can, which is why we utilise pure Icelandic water in our production. Water is one of Iceland's purest and most abundant natural resources. Over time, Icelandic water is geologically filtered through layers of inert volcanic lava. This natural purification process delivers clean water; unpolluted, unspoiled, and in no need for any chemical purification. Icelandic water is soft, meaning it has a low concentration of hard minerals such as calcium and magnesium – making it less likely to dry or irritate skin. This is the water we use to water the barley plants at the hydroponic greenhouse, and as an ingredient in our products to ensure the purest formulation.