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Step into our elegant BIOEFFECT flagship store, located in the beautiful building at Hafnarstræti 19 in the Reykjavik city center.

Professional Skincare Consultation.

At BIOEFFECT flagship store, our highly trained staff specializes in skincare consultations, offering personalized and exceptional service. Every purchase comes with a nice gift, and we frequently offer exclusive in-store promotions.

Book a Skin Analysis.

Discover the condition of your skin with our revolutionary skin analysis service, available exclusively at BIOEFFECT Hafnartorg. Offered on weekdays from 12:00 PM to 5:00 PM, the service costs 4,900 ISK, which can be used towards product purchases in the store.

Captivating Design.

Our store is uniquely located at the triangular end of a beautiful building in Hafnatorg new shopping center in downtown Reykjavik.

Designed by the architectural firm Basalt in collaboration with BIOEFFECT's chief designer. The store reflects our brand's essence. The designers drew inspiration from BIOEFFECT's greenhouse in Iceland, incorporating greenhouse plastic in the decor and lighting.

The store also features green nylon ropes, symbolizing the barley plants used in producing our active ingredient, EGF. These ropes stretch across the store, creating a dynamic three-dimensional effect from walls to tables and shelves.

We take great pride in welcoming our customers to out magnificent store, where our experts are always on hand to offer advice and information about BIOEFFECT products.

We look forward to welcoming you to the BIOEFFECT flagship store- make sure to visit us if you are in Iceland, the home of BIOEFFECT.

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