BORN FROM SCIENCE. MADE IN ICELAND.

We believe effective, transformative, truly hydrating skin care is not created by marketing departments, unpronounceable ingredients, expensive packaging, or outdated technology, but by cutting-edge science and a radically new approach.

OUR HISTORY

OUR HISTORY


Our company was founded by three geneticists who spent ten years developing a method for creating biorisk-free recombinant proteins in plants for use in medical research. We founded BIOEFFECT when we discovered a way to bio-engineer a plant-based replica of EGF, a naturally occurring human protein, in barley. This is BIOEFFECT EGF. Used by over 30% of Icelandic women since its launch in 2010, BIOEFFECT continues to astound users, regardless of age, gender, race, or skin color.

Learn About Our Unique EGF

OUR DIFFERENCE


BIOEFFECT EGF represents a scientific breakthrough, building on the Nobel Prize-winning discovery of EGF in 1986 to stimulate the skin to renew itself. Our barley-grown EGF is uniquely pure. It’s grown in abundant, inert volcanic pumice in an ecologically-engineered greenhouse which has a negative CO2 footprint. We use natural geothermal energy and pure subterranean glacial water, and we do not test on animals.

Explore Our Cutting-Edge Science
OUR DIFFERENCE

Our Brand


OUR STANDARDS ICON

OUR STANDARD

We use only the essentials — as few as 7 to 20 simple, natural ingredients that are tested and effective.

OUR FOUNDATION ICON

OUR FOUNDATION

Our plant-based cellular activators are the safe alternative to EGF sourced from humans and animals.

OUR PROMISE ICON

OUR PROMISE

We don’t do the same thing better; we do the radically unprecedented, and we ensure absolute, visible results..

OUR BELIEF ICON

OUR BELIEF

Everyone ages, but we aim to empower the world to choose how they age, always believing in their beauty.

MEET DR. BJORN

MEET DR. BJORN


Dr. Bjorn Ovar is cofounder and Chief Scientific Officer of BIOEFFECT. He has also held the position of CEO, as well as that of Director of Gene Technology. He received his Ph.D. in plant molecular genetics from the University of British Columbia, and was a postdoctoral fellow at McGill University before returning to Iceland to launch BIOEFFECT.

Read interview with DR. BJORN